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Creative & Strategy
- Campaign ideation
- Brand communication
- Creative direction
- Visual storytelling
- Marketing design
Hi, I’m Jay.
I solve creative problems, not just design them. Over seven years I’ve grown from a graphic designer into a multidisciplinary creative by taking ownership beyond my role.
Today I work across campaign thinking, visual storytelling, motion design, video production, creative direction and emerging AI workflows, so every project communicates with purpose and has real business impact.
Deputy Manager – Creative & Motion Design at JP Infra · Mumbai
Career journey
Career journey
Dec 2019 — Aug 2022
Freelance Graphic Designer
Creative agencies
Amazon, Skybags, BookMyShow, TVS Jupiter, Raymond Realty, Radio Mirchi, Hide & Seek and others.
Aug 2022 — Sep 2023
Graphic Designer
Arkade Group
Print, digital and event branding. Moved into motion and video, and owned the Festive Fiesta campaign.
Sep 2023 — Mar 2025
Senior Graphic Designer
JP Infra
Branding, print, digital, motion and outdoor for real estate launches, plus LED billboard content, launch films and on-ground shoots.
Apr 2025 — Mar 2026 Promoted
Assistant Manager – Creative & Motion Design
JP Infra
Promoted for taking on more of creative strategy, campaign execution, video production and workflow optimisation.
Apr 2026 — Present PromotedNow
Deputy Manager – Creative & Motion Design
JP Infra
I shape campaign ideas with marketing before execution, lead projects from concept to delivery, direct brand films and shoots, and build AI-assisted creative systems for the team.
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Next Still being written
Bigger brand films
The story isn’t finished. These are the things I’m pushing for in the chapters ahead.
Expertise
What I bring to the table.
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Design & Production
- Graphic design
- Motion graphics
- Video production & editing
- Storyboarding & scripting
- 3D
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Systems & Tech
- AI workflows
- UI design
- Front-end (HTML, CSS)
- Workflow & asset management
- Plugin & tool building
Toolkit
The apps I live in.
How I work
From brief to final cut.
01
Think
Understand the business problem and shape the idea with the marketing team.
02
Plan
Script, storyboard, locations and a production plan, so there are no surprises on shoot day.
03
Direct
Lead the shoot and the design, keeping every frame on brief.
04
Deliver
Edit, motion and grade, then adapt the work for every screen and format, on time.
Always learning
Still a student of the craft.
Udemy
In progress